There are many important elements to consider when developing a business plan for your company, but the first step is to fully understand the main uses of a business-plan. A well-crafted Business Plan is a written document that: Read the rest of this entry »

Are you ready to embrace the power of mobile advertising? There is no doubt that smartphones are changing the way we consume information and navigate through our lives. In an independent study by IPSOS OTX in 2011, 82% of smartphone users Read the rest of this entry »

Search marketing to me in 2001 was all about Pay Per Click advertising (PPC). While working as a marketing guy for Royal Caribbean at that time, SEO was still very mysterious to most that were willing to listen. So explaining the fundamentals or organic optimization was a difficult concept for most of our travel partners to absorb. The value of PPC was an easier concept and the results of our campaigns together were immediate. Instant gratification was what the HIPPO’s (Highest Paid Persons Opinion) wanted to spend their Read the rest of this entry »

Client: Thomas G. Wells Construction, LLC

On October 5th, we published a little information about the initial Phases of our SEO program for this home renovations contractor in Bucks County. After optimizing the key elements on six primary web pages with the keywords we are targeting. The next step was to do some smart SEO web mastering. I use a 15 item checklist that Read the rest of this entry »

Client:  Thomas G. Wells Construction, LLC

Contractor that specializes in Green Homes & Energy Efficient Programs

Thomas G. Wells Construction approached e-xplorations Marketing in March of 2011 inquiring about Search Engine Marketing and their desire to improve the quality of traffic to their website. We preformed a site evaluation for http://www.tgw-construction.com/. The site evaluation included the following information Read the rest of this entry »

Mobile ad spending will grow to over $4 billion in the US by 2015¹ where 70% will be targeted to consumers using location awareness technologies within smart phones. The key to your success is to present your offers to the right audience, at the right time, with intelligent ads. The “call to action” should be Read the rest of this entry »

By Kaitlin Friedmann, Public Relations Manager, Creative Marketing Alliance (CMA)

I grew up in the MTV generation so when I hear social media experts predict the death of the press release, it makes me think of the panic that must have stricken radio stations across the country when “Video Killed the Radio Star” was popular.

Rather than Read the rest of this entry »

Running Google Analytics on your website is a must for any business interested in spending their marketing dollars wisely.

Effective Advertising?

If you are in the habit of just writing checks and not concerned about your return on investment, please feel free to make your next check payable to me and I will be happy to personally oversee a team to put up a billboard for you on Bermuda’s Southampton beach. Read the rest of this entry »

Not only can small business compete online…You can dominate the search engine result pages provided your local profiles are well optimized for search traffic and consumer reviews are in your favor. If a local restaurant in Newtown PA, local attraction in New Hope or a day spa in Bucks County wants to succeed online they need to take ownership of the local reviews…it’s your Online Reputation Read the rest of this entry »

Successful SMS text marketing promotions should be fully integrated with your current online marketing initiatives as well as your more traditional communication strategies. This tactic cannot yet stand by itself. Text messaging is a very personal experience for most mobile phone users in the US. Gaining brand trust starts by respecting this personal space. Therefore building your mobile marketing list Read the rest of this entry »