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Winning in Google Local Search Requires Understanding

Winning in Google Local Search Requires Understanding

By in Local SEO

Your success in Google’s Local Search landscape starts with understanding typical consumer behavior. So it is important we learn from actual data like this local search behavior study . Over 5000 people responded to a survey and were observed using click tracking technology. Google uses this information to fine tune the math behind local searches […]

Personality vs. Product – A Marketing Challenge

Personality vs. Product – A Marketing Challenge

By in Web Video

John and Aileen Crowley are the real life inspiration behind the recently-released major motion picture Extraordinary Measures, starring Harrison Ford, Brendan Fraser and Keri Russell.  The movie, based on the book The Cure by Pulitzer Prize winning author Geeta Anand, chronicles the remarkable true story of one father’s race against time to quickly build a […]

Your Online Reputation Management Strategy for Corporate PR or Small Business

Creative Web Content That Hooks Your Readers

Increase Website Conversions – The Power of Web Analytics

Optimizing Yelp Business Listings for Mobile Marketing Success

Optimizing Yelp Business Listings for Mobile Marketing Success

Creative Web Content That Hooks Your Readers

Mobile Website How To: Responsive Web Design

Mobile Website How To: Responsive Web Design

By in Mobile Marketing

What is your Internet-surfing tool of choice? Smartphone? iPad? E-reader? In 2010, “Queen of the ‘Net” Mary Meeker predicted that by 2015, more consumers will connect to the Internet via mobile devices than to desktop PCs. It appears she was right. Every day more and more smartphones get activated and more websites are producing smartphone-optimized content.

Online Video Marketing is an Effective Tactic

Online Video Marketing is an Effective Tactic

By in Web Video

My most exciting results from a marketing campaign came from a series of YouTube videos we produced for a community bank. We knew in our gut that the award-winning YouTube campaign would bolster increased traffic to the bank’s web site because it was creative and fun. But we had no idea how well it would […]

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