Search marketing to me in 2001 was all about Pay Per Click advertising (PPC). While working as a marketing guy for Royal Caribbean at that time, SEO was still very mysterious to most that were willing to listen. So explaining the fundamentals or organic optimization was a difficult concept for most of our travel partners to absorb. The value of PPC was an easier concept and the results of our campaigns together were immediate. Instant gratification was what the HIPPO’s (Highest Paid Persons Opinion) wanted to spend their Read the rest of this entry »