By Kaitlin Friedmann, Public Relations Manager, Creative Marketing Alliance (CMA)

I grew up in the MTV generation so when I hear social media experts predict the death of the press release, it makes me think of the panic that must have stricken radio stations across the country when “Video Killed the Radio Star” was popular.

Rather than Read the rest of this entry »

Running Google Analytics on your website is a must for any business interested in spending their marketing dollars wisely.

Effective Advertising?

If you are in the habit of just writing checks and not concerned about your return on investment, please feel free to make your next check payable to me and I will be happy to personally oversee a team to put up a billboard for you on Bermuda’s Southampton beach. Read the rest of this entry »