Successful SMS text marketing promotions should be fully integrated with your current online marketing initiatives as well as your more traditional communication strategies. This tactic cannot yet stand by itself. Text messaging is a very personal experience for most mobile phone users in the US. Gaining brand trust starts by respecting this personal space. Therefore building your mobile marketing list Read the rest of this entry »

Why should mobile advertising be a viable option for a local small business owner? In February 2011, total Smartphone subscribers topped 69.5 million people in the US. Mobile users are 3x’s more likely to purchase than those using a personal computer. If that is true, then the question is “Why is this so important for my local small business?” Think about how Read the rest of this entry »