Bill Gates once said, “Our success has really been based on partnerships from the very beginning.” Successful business people understand the importance of creating strong business partnerships.

Having invested my past 10 years at Pennsbury Manor as the Director of Marketing and Public Relations, I have learned how important it is to Read the rest of this entry »

Business networking is often at the core of any new business development efforts for most small businesses. One of the first actions I took when launching our online marketing solutions business was to identify regional Chambers and B2B networking groups that may add value to our marketing strategy. Having managed a team of sales people for my corporate employers over the years, I often delegated the tasks of business card exchanges and networking breakfasts to those that would reap the most benefit from those relationship building activities. As a sole proprietor…there is no one to delegate too!

No doubt, I was a little rusty at that first event I attended at Sam’s Club in Langhorne, hosted by the Lower Bucks County Chamber.  Truth be told, I am still not Read the rest of this entry »

There is no denying the fact that a properly optimized video has power. American consumers love watching videos. 172 million U.S. Internet users watched online video content in just one month (comScore, Inc. Video Metrix Jan 2011) and that number continues to grow. It takes more than just good video SEO to break through the clutter. So where does a small business marketing team in Philadelphia begin to optimize their video content for increased website traffic?

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