Much like a direct mail postcard, a press release, or an advertisement, social media is a tactic. The tactic of social media engagement can be employed to establish an expertise in a single area, or a niche in a certain vertical market. When working to demonstrating credibility via social media, it is referred to as building “social authority”. One of the principal, key components... Read the rest of this entry »

Web 2.0 social networking sites represent an ever growing avalanche of user generated content that is sifted through by this team. Google has introduced Social Search ... Integrating Social, Search and Public Relations activities under a common umbrella will help you deliver a common voice and better manage the marketing communications across several consumer touch points. Measuring the ROI for all of your efforts are imperative for ...read more Read the rest of this entry »