The reality is that even though a company may choose to not participate in Web 2.0 media conversations; the conversations that have the power to make or break a business reputation will still take place. Therefore it is better to be aware of what is being said about your product or service and be prepared to act strategically than to turn a blind eye to potentially damaging remarks. Here are a few free tools you can begin using to help you start the listening mode. The first step is to... Read the rest of this entry »