Trust in the brick and mortar business world is earned by consistently delivering upon your promise to your community of clients, vendors, employees and peers within your niche. The phrase “I give you my word” and the gentlemen’s handshake was the way business was done years ago. Trust is simply defined as “Having faith in others and believing them”. Is your business trustworthy? Does a lack of trust cost you? Read the rest of this entry »

If you focus on details that do not address your prospect’s issues or concerns they will not be drawn in to your marketing message. The most important detail that you need to communicate is: Why should I spend my money on your product or service? How does it specifically solve my problem? Read the rest of this entry »