My message, friends, is that the basic steps of marketing – the ones that I felt I had to somehow toss out and abandon to be successful to fulfill this contract – are the same ones that I'm now grasping tightly to drive this project effectively – with increasing site traffic ... Read the rest of this entry »

The next step as a marketing professional is to build awareness and drive traffic to a new website until the SEO work begins to take effect. In this case, the answer came during a Business card exchange hosted by Bounce University in Langhorne, PA. ... Read the rest of this entry »